E.G. Hanson
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Cracker Jack

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Design Discovery  /  Sketching  /  Creative Direction + Design  /  Custom Illustration

 
 

Cracker Jack wanted to create "digital prizing" to replace tangible prizes in the box.  We came up with a variety of game ideas that would resonate with past, current, and future audiences.

 
 
We sketched out a wide variety of game options for the client.

We sketched out a wide variety of game options for the client.

 
 

Digital codes in-pack allowed users to unlock the games and play at will.

 
 
 
 

The resulting award-winning, achievement based games had multiple levels and the ability to unlock more features with success.  A nostalgic ball game and contemporary baseball game served as a great base for Frito Lay's first foray into digital gaming.

 
 

Creative Direction + Design:  Eric Hanson    |    Design:  Micah Spieler