Design Discovery / Sketching / Creative Direction + Design / Custom Illustration
Cracker Jack wanted to create "digital prizing" to replace tangible prizes in the box. We came up with a variety of game ideas that would resonate with past, current, and future audiences.
Digital codes in-pack allowed users to unlock the games and play at will.
The resulting award-winning, achievement based games had multiple levels and the ability to unlock more features with success. A nostalgic ball game and contemporary baseball game served as a great base for Frito Lay's first foray into digital gaming.
Creative Direction + Design: Eric Hanson | Design: Micah Spieler