Honeywell's safety division suffered from a disjointed digital landscape for product lines. We showed them how all those brands could live under one cohesive umbrella, as well as how we could differentiate from the competition.
Competitive set diagram to show areas of opportunity.
Show quality, don't talk about it. Going big with product photography allowed those products to shine in ways that would connect with core audiences.
Audience & industry research bolstered the claims that mobile must be a focus for Honeywell.