E.G. Hanson
parktool_logo.png

Park Tool

Park Tool is the leading manufacturer of bike tools, who suffered from an overly complicated digital offering. 

Design Discovery  /  Persona Development  /  Digital Strategy  /  Sketching  /  Creative Direction + Design

Live sitehttp://www.parktool.com

 
 

Park Tool is the leading manufacturer of bike tools, who suffered from an overly complicated digital offering.  User research led us down a new, focused path.

 
 
 
 

Our recommendation was to break away from the pack and lead the industry when it came to the experience.  The award-winning, fully responsive result delivers all the way.

 
 
 
 

 An intuitive and immersive home page serves as a quick gateway to navigation options, as well as featured content.

 
 
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With the need for many different content types, we utilized a modular build system and UI kit to help design subsequent pages while in code.