E.G. Hanson
mhealth_logo.png

U of M Health

We were engaged to help come up with the next generation responsive experience for a recently rebranded U of M Health.

Design Discovery  /  Research  /  Strategy Brief  /  Sketching  /  Creative Direction + Design

Live sitehttps://www.mhealth.org/

mhealth_mobile.jpg
 
 

We were engaged to help come up with the next generation responsive experience for a recently rebranded U of M Health.

 
 
 
 

After thoughtful research, we proposed the idea of featuring user-generated story content, which could help to connect with users in a personal, relatable way.

 
 
 
 

Wireframes missed the mark for this very visual client.  We pivoted quickly by coupling sketches with content modeling to keep the client engaged.

 
 
Sample sketch artifacts from the UX process.

Sample sketch artifacts from the UX process.